The Artificial Intelligence (AI) for Marketing research line aims to develop innovative AI techniques for fundamental applications in the Marketing area, such as personalized recommendations, customer retention (churn prevention), and customer segmentation. To this end, the main challenges we face include: proposing efficient combinations of traditional tabular data with unstructured data, particularly data produced by mobile devices (from sensors, application metadata, among others); orchestration of language models through agent-based systems, with an emphasis on systems that incorporate aspects of cognitive architectures and causal AI; mapping and diagnosing the current panorama of the ethical use of AI in the Brazilian Marketing ecosystem, aiming to identify potential problems and propose recommendations for AI regulatory entities in the country.